Pitch Boot Camp is a program by the 4A's to bring together young professionals from agencies around the Twin Cities to learn the ropes and collaborate on a new business pitch for a real client. Our team researched, nailed down our strategy, developed our creative idea and built out a go-to-market strategy over the course of nine weeks. Then, we presented in front on our clients, a panel of judges from local agencies, and a room of about 30 other industry professionals. And. We. Won!

The brief: Drive product trial and in-store sales for Snack Mates by The New Primal – a line of protein-packed meat sticks for kids.

Our SMIT: Snack Mates make it easy for on-the-go moms to curb the chaos of family life.