Boehringer Ingelheim Equine Health places a tremendous amount of pressure — and care— on delivering the highest level of care to horses in the U.S. While their individual vaccines, antibiotics and dewormers are well-known, the sales team needed a single source of truth to tell their story and Boehringer Ingelheim apart from the competition.

The brief: Define The Art of Horse as a philosophy of top-notch care from Boehringer Ingelheim (BI) Equine Health, and solidify BI as the foremost leader in equine health.